Bhubaneswar 20-Jan-2026

Location: Bhubaneswar, with field travel
Role Type: Full-time

About RIXON Cement

RIXON is a high‑performance cement brand from Glencore Global Solution, manufactured by Panyam Cement at its integrated plant in Andhra Pradesh, delivering reliable strength and durability for residential and infrastructure projects across Odisha.

About the Role
This role ensures that whenever someone sees a RIXON board, godown, retailer counter or event, they immediately associate RIXON with strength, quality and professionalism.

Key Responsibilities

• Plan, design and execute branding elements (shop boards, wall paintings, hoardings, in‑shop branding) that visually reinforce RIXON as a high‑performance cement brand.​
• Roll out dealer and mason schemes that reward loyalty and performance, strengthening emotional connection with the RIXON brand.
• Organize RIXON dealer meets, mason/engineer meets and launch events, ensuring professional execution and strong brand messaging.
• Work closely with sales team to identify high‑potential outlets/sites for focused branding, enhancing RIXON visibility in key markets.​
• Maintain marketing inventory (boards, danglers, gift articles) and ensure timely, fair allocation to dealers who actively support RIXON.
• Coordinate with design/printing vendors to maintain quality and consistency in all RIXON communication materials.
• Track brand activities and competitor visibility and suggest improvements to keep RIXON top-of-mind.

Requirements

• Graduate, preferably with marketing/communications background.
• 2–5 years of trade marketing/BTL experience (cement/building materials/FMCG).​
• Creativity, strong execution capability and willingness to be on field.
• Ability to translate RIXON’s core values (strength, reliability, service) into effective visual and BTL communication.